What Did Luis Rubiales Do to Jenni Hermoso? The Full Story

Hey there! Imagine winning the biggest game of your life—and then someone ruins your celebration by doing something you never agreed to. That’s exactly what happened to Jenni Hermoso, a star footballer from Spain, after her team won the 2023 Women’s World Cup. Let’s break down the controversial actions of Luis Rubiales, the former president of Spain’s football federation, and why this incident sparked global outrage.

Who Are Luis Rubiales and Jenni Hermoso?

Luis Rubiales: The Football Boss

Luis Rubiales was the president of the Royal Spanish Football Federation (RFEF) from 2018 to 2023. His job was to manage Spain’s national football teams, organize tournaments, and promote the sport. However, he often made headlines for his controversial behavior and disagreements with players.

Jenni Hermoso: The Football Star

Jenni Hermoso is one of Spain’s greatest female footballers. She’s scored over 50 goals for her country and plays as a forward for clubs like FC Barcelona and Tigres UANL in Mexico. In 2023, she helped Spain win its first-ever Women’s World Cup!

The Incident: The Unwanted Kiss

August 20, 2023: Spain Wins the World Cup

Spain defeated England 1-0 in the Women’s World Cup Final in Sydney, Australia. During the medal ceremony, Rubiales hugged each player to congratulate them. But when it was Hermoso’s turn, he did something shocking:

1. Grabbed her head firmly with both hands.
2. Kissed her on the lips without asking.

This moment was broadcast live worldwide, and photos of the kiss went viral instantly.

Key Details	What Happened
Date	August 20, 2023
Location	Sydney, Australia
Event	Women’s World Cup Final
Rubiales’ Action	Non-consensual kiss on Hermoso

Immediate Reactions

• Hermoso’s First Response: In a locker-room livestream, Hermoso laughed but said, “I didn’t like it!” The Guardian.
• Rubiales’ Defense: He called it a “spontaneous act of affection” and refused to apologize at first BBC.

Why Was the Kiss a Big Deal?

It Wasn’t Consensual

Consent means asking for permission before touching someone. Hermoso clearly stated later:

“I felt disrespected. I never agreed to that kiss.”

Rubiales, as her boss, held power over her career, making it harder for Hermoso to speak up immediately.

The Broader Context: Sexism in Sports

This incident highlighted how female athletes often face unfair treatment:

• Lower pay than male players.
• Less media coverage.
• Disrespect from officials.

As Al Jazeera reported, the kiss became a symbol of the #SeAcabó movement (“It’s Over”), demanding equality in Spanish sports.

The Aftermath: Protests, Resignations, and a Trial

Global Outrage

• Players’ Strike: Hermoso and 80+ Spanish players refused to play for the national team until Rubiales resigned ESPN.
• Protests: Thousands marched in Spain with signs like “#ContigoJenni” (“With You, Jenni”).

Rubiales’ Downfall

• FIFA Suspension: Banned from football for 3 years in October 2023.
• Resignation: Rubiales quit in September 2023 after immense pressure The Independent.

The Trial: What Did the Court Decide?

Charges Against Rubiales

1. Sexual Assault: For kissing Hermoso without consent.
2. Coercion: Accused of pressuring Hermoso to say the kiss was consensual.

Key Moments in Court

• Hermoso’s Testimony:“He grabbed my head and kissed me. I couldn’t react. It tainted my happiest day.” ABC News.
• Rubiales’ Defense:“I asked her, ‘Can I give you a little kiss?’ She said yes!”

Verdict: February 20, 2025

• Guilty of Sexual Assault: Fined €10,800 and banned from contacting Hermoso for 1 year.
• Not Guilty of Coercion: Insufficient evidence Economic Times.

Trial Outcome	Details
Sexual Assault Charge	Guilty (€10,800 fine)
Coercion Charge	Not guilty
Restrictions	Stay 200m away, no contact

Why This Matters: Lessons for Everyone

1. Consent Is Non-Negotiable

Whether it’s a hug, handshake, or kiss, always ask first. As Hermoso said:

“No means no. My body belongs to me.”

2. Power Dynamics Matter

Rubiales was Hermoso’s boss, making it harder for her to speak up. This case shows why people in authority must be extra careful.

3. Standing Up Against Injustice

Hermoso’s courage inspired millions to fight sexism. Over 500 female athletes globally supported her, proving unity brings change Yahoo Sports.

Fun Facts About the 2023 World Cup

• Spain’s win was their first Women’s World Cup title.
• The prize money was $10.5 million—still much less than the men’s $42 million!
• Hermoso won the Silver Boot for scoring 3 goals in the tournament.

What’s Next for Jenni Hermoso?

Despite the trauma, Hermoso continues playing for Tigres UANL in Mexico. She advocates for:

• Equal pay in football.
• Better protection for athletes from harassment.

As she told The Guardian:

“I just want to play football and be happy again.”

Your Turn: What Would You Do?

Imagine you’re in Hermoso’s place. How would you react? Discuss with friends or teachers about:

• Why consent matters.
• How to support someone who faces unfair treatment.

Final Thought: Luis Rubiales’ actions remind us that respect and equality are vital in sports—and life. Let’s celebrate athletes for their talent, not tolerate disrespect.

For more details, visit BBC or Al Jazeera. Stay informed, stay kind!